9 articles in this category
Most RSAs get written backwards — starting with keywords and ending with vague CTAs. AIDA gives you a structure that maps each headline to a stage in the buyer's thinking.
Read MoreMost PPC managers open GA4, look at sessions, and close the tab. These five workflows pull the signals that actually change what you bid, what you pause, and what you test.
Read MoreWhich intent tiers are losing paid visibility, which remain strong, and the 4-step audit every Google Ads account should run this week.
Read MoreDefine intent first, then use the tools. This guide covers the full keyword research workflow — Keyword Planner, SERP analysis, competitor gap, negative keywords, and clustering for tighter ad groups.
Read MoreDefine intent first, then use the tools. This guide covers the full keyword research workflow — Keyword Planner, SERP analysis, competitor gap, negative keywords, and clustering for tighter ad groups.
Read MoreExact match, phrase match, and broad match — all three work differently in 2026. This guide covers what changed, how to choose the right match type, and the negative keyword strategy that stops wasted spend.
Read MoreThe 3-tier account architecture, campaign type selection, ad group design, naming conventions, and Quality Score impact — everything you need to build a Google Ads account that scales cleanly.
Read MoreThe 3-tier account architecture, campaign type selection, ad group design, naming conventions, and Quality Score impact — everything you need to build a Google Ads account that scales cleanly.
Read MoreExact match, phrase match, and broad match — all three work differently in 2026. This guide covers what changed, how to choose the right match type, and the negative keyword strategy that stops wasted spend.
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